Chief Evangelist explores a unique and uniquely powerful role and the movement behind it. Learn what evangelism work involves, what success looks like, which markets and companies need an evangelist most, and who’s a good candidate for the Chief Evangelist position. Where does it overlap with and diverge from thought leadership, community building, category design, and traditional sales and marketing? Why focus on a problem, not a product? Why does innovation demand evangelism? Join host Ethan Beute for conversations with all kinds of evangelists in all kinds of companies, verticals, and industries. Ethan is Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business, and host of The Customer Experience Podcast.