Episodes

Today’s guest is Mark Gilham, Evangelist at Enable. Mark joins Ethan Beute and shares his experiences and expertise – in both accounting and evangelism! For him, genuine self-expression and staying true to yourself are key to success in this dynamic role. Mark explains why having integrity in your values and beliefs draws people toward your message and makes them more inclined to embrace your product or service. Though an evangelist needs both, the skills of communication may be more easily t...

Today’s guest is Leslie Pagel, Chief Evangelist at Authenticx. Leslie joins Ethan Beute to share the mission to help humans understand humans through the true voice of the customer. Leslie explains how she joined the team as a Chief Customer Officer, with the role of helping the team define, measure, and achieve value with customers. In the shift to Chief Evangelist, her goal shifted from delivering value to healthcare companies to delivering value to the healthcare industry. Takeawa...

Today’s guest is Bryan Stallings, Chief Evangelist at Lucid Software, providers of Lucidchart, Lucidspark, and Lucidscale. Bryan joins Ethan Beute to tell the story of the relationship and shared values that brought him to the company in this unique role, as well as how their visual collaboration suite brings these values to life. Bryan explains the different ways he engaged other employees to both serve customers and to create more evangelists. He shares insights into what success as Chief E...

Today’s guest is Jonathan Stephens, Chief Evangelist at EveryPoint. Jonathan joins Ethan Beute to share how his journey into marketing, content, and live streaming resulted in organizations like NVIDIA inviting him onto their platforms. Jonathan realized that his reach widened as he shifted from a corporate logo and voice to leading with his personal name and face. Jonathan explains how his live, unedited videos were key to creating understanding and awareness of EveryPoint’s technology. It’s...

Today’s guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a meaningful community. And evangelism is key to all of this. Anthony explains why our reliance on rented channels drives so much of the struggle with tracking and measuring an evangelist’s imp...

Today’s guest is Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism isn’t just about telling a story or addressing a here-and-now problem or opportunity. It’s about creating meaning and impact in a bigger and longer-term way. He does this by walking t...

Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism. Arthur shares what’s new and not new about “dark social,” as well as best practices for setting up mutually beneficial Customer Advisory Boards. He talks through fundamental shifts in B2B sales and marketing and the desire buyers have for...

Today’s guest is Blaine Feyen, Head of Community and Chief Evangelist at True Footage. Blaine joins Ethan Beute and shares his philosophy behind and approach to developing your own teachable point of view – based on experience, not on opinion – as the foundation of effective evangelism. Blaine emphasizes how important it is to believe in what you are doing and how you can help people. This feeds the human function of trust, authenticity, and energy. It’s the fuel that helps others believe, to...

Today’s guest is Ryan Collins, an SEO analyst, the Founder of AfterYourPhD, and the author of a dissertation on tech evangelism. Ryan joins Ethan Beute to share what he learned from interviewing dozens of evangelists and conducting deep research into the practice. Ryan emphasizes the need for enough history and maturity with innovation and within a market to have credible and authoritative voices to evangelize in that space. Takeaways: The most important job as an evangelist is education...

Today’s guest is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage and podcast host of Leveraging Thought Leadership. Bill joins Ethan Beute to share how to get ideas into the mind space of the people you’re trying to reach. Bill describes how to create client connections through podcasting, how evangelists and thought leaders can partner for success, and how to reach and engage people both emotionally and rationally. Takeaways: The most important job ...

Today’s guest is Diana Cabrices, Founder & Fractional Chief Evangelist at Diana Cabrices Consulting, a firm that focuses on the WealthTech industry. Diana joins Ethan Beute to share the benefits of a fractional approach to evangelism for both the evangelist and the company. Diana describes the essence of evangelism: evoking emotion, exciting people, and motivating action. Watch or listen for her insights differentiating a fractional Chief Evangelist from a marketing consultant or an influencer....

Today’s guest is Daniel Jester, Chief Evangelist at Creative Force. Daniel joins Ethan Beute and shares the two things that were useful for his start as a Chief Evangelist: breaking down the complex and becoming an analogy factory. Daniel shares his journey from surviving as a freelance photographer during Covid to being recruited into an evangelism role. Watch or listen for his advice on communicating with your customers through support channels to improve your product or service experience an...

Today’s guest is Dan Steinman, Chief Evangelist at Gainsight. Dan joins Ethan Beute and shares the idea that creating awareness of something that’s making a difference is the most important aspect of the role. Dan also discusses the three aspects of being a great evangelist, two ways to source insights to generate thought leadership, and why he and his CEO stopped trying to track and measure the ROI of his role. Be sure to listen in on Dan giving his advice on how you can become a better listen...

Today’s guest is Mike Grigsby, Executive Advisor at MWGrigs LLC and Citizen Engagement Solutions Lead at Lumen Technologies. Mike joins Ethan Beute and shares one of the best analogies you'll hear to the work of evangelism. Mike discusses the importance of having your evangelist get out there to prepare the way and spread the good news of the change or transformation ahead. Be sure to listen for Mike's advice on how you can do better at asking questions in order to get people to engage wi...

Today’s guest is Jo Zichterman, Data Evangelist at ZoomInfo. Jo joins Ethan Beute and shares ways to scale the impact of evangelism by working internally and the value of the human face and voice in creating belief. He also shares his path through a high-growth company from customer service through account management to evangelist. Learn about his approach to developing a thesis, advancing ideas, and impacting people at scale by interacting with all of your customer-facing team members. Listen i...

Collin Mitchell started his relationship with Humantic AI as a customer and advocate before becoming Chief Evangelist and now Head of Sales. Collin joins Ethan Beute to share the most important job of an evangelist, ways to build community, the potential in creating a media brand or media company, and the future of sales and marketing. Collin also discusses why evangelism was necessary for Humantic AI - including the problems with the status quo and developing and sharing a point of view on imp...

Our guest on this episode of Chief Evangelist is Yvonne Heimann, Start-Up Evangelist at ClickUp, Brand Ambassador at Agroapluse, Content Creator at Minerva, and Business Efficiency Consultant & Mindset Coach at Ask Yvi. Yvonne joins Ethan Beute and shares the experience of working as an ambassador and evangelist from, technically, outside the company as a 1099 employee. Yvi explains what you should look out for when bringing on an evangelist to your company and the hierarchy from affiliate to a...

Today’s guest is Guy Kawasaki, Chief Evangelist at Canva and podcast host of Guy Kawasaki's Remarkable People. He's the author of 15 books and the person who popularized secular evangelism decades ago as Chief Evangelist at Apple. Guy joins Ethan Beute and shares how evangelism starts with believing in the product or service, that’s the core. Guy makes clear that trust is the foundation for success as a Chief Evangelist. Trust is everything to a company's success - and to an evangelist's succes...

Have you ever put yourself in your client's shoes? Have you ever seen it from their perspective? Have you ever let your community drive the agenda? Today’s guest is Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia. Bill joins Ethan Beute and shares how it is important to walk a mile in the buyer’s shoes - something he's done because he's been the buyer. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led. Do...

Today’s guest is Sangram Vajre, Co-Founder & CEO at GTM Partners and, prior to that, Co-Founder & Chief Evangelist at Terminus. Sangram joins Ethan Beute and shares that the most important thing a brand can have is trust and an evangelist that builds it. Sangram then explains that companies do not have the luxury of not having somebody who has their trust. Sangram also discusses the two different types of evangelism: internal and external Evangelism. Don’t forget to listen in on the advice San...

Today’s guest, Jim Kalbach, Chief Evangelist at MURAL, joins Ethan Beute and shares the 4 C’s of evangelism which are: Company, Culture, Customers, and Community. Jim defines what each C means and how they relate to one another and to the role. Jim also discusses the idea that making better customers makes better customers, as well as the reason he doesn't have to say MURAL in order to evangelize on behalf of the company. Takeaways: When you are in an industry or market that is expanding...

As an individual contributor in sales, Jen learned the value of evangelism. Hear how she made the transition from salesperson to Chief Evangelist.

Ever wonder what it takes to become Chief Evangelist? What steps should you take? We take on those questions and more right here in Episode 001. Today’s guest is Randy Frisch, Co-Founder-and-CMO turned Co-Founder-and-Chief-Evangelist at Uberflip. Randy joins Ethan Beute for the first time and shares what it means to be a Chief Evangelist at your company - supporting the people and teams around you. Tune in to our very first episode - you'll learn a ton. Takeaways: Before you take on th...

Find out what to expect from the Chief Evangelist podcast in this quick, 2.5-minute episode.